Commercials aren't just about selling – these days, they're about telling a story.

You might be guiding your daughter as she purchases her first car.

You might be an exasperated airline employee, encouraging people to do the obvious thing while somehow maintaining your sense of humor.

Or you might be a befuddled immigrant, doing your best to make your way through the wonders and pitfalls of your new home.

It's all about being human.